NAPA, Calif. — Vibratex, the sole North American importer of the Magic Wand brand, is taking visibility to new heights with a pair of prominent, cheeky billboards. The clever new ad spots, which are part of a cooperative campaign with Pink Cherry, ask “You up?” The reply quips “Not for long!” followed by an emoji-like rendering of Magic Wand.
The billboards are designed to mimic a flirtatious text exchange or sliding into one’s DMs. Rather than heading out though, the return implies that Magic Wand is worth staying in for...
“Magic Wand is a larger-than-life brand, and sometimes it takes a billboard to properly show it off,” Vibratex CEO Ken Herskovitz said. “Pink Cherry has really mastered the art of ‘going big’ in a fun and engaging way, and we’re so excited to team up with them again on another campaign.”
Each billboard, currently visible in Las Vegas and Toronto, is strategically located for maximum impact, the company said.
The Las Vegas ad is located at the Tropicana/Paradise intersection near the McCarran Airport and UNLV’s Thomas Mack Center. Weekly impressions are reported at 900,000. The Toronto ad is located on the Gardiner Expressway. Weekly impressions are reported at an equally impressive 800,000. The billboards will stand from now through mid-December.
Magic Wand and Vibratex are inviting everyone in the industry to engage with the campaign on social media. If you happen to see one of the billboards, snap a selfie and tag #truemagicwand on social.
For all Vibratex and Magic Wand sales questions and inquiries, contact Eddie Romero, director of business development, via [email protected].
To learn more about Magic Wand, visit magicwandoriginal.com. Join Magic Wand on Instagram at @truemagicwand.
