AUBURN, Wash. — Lovers, the sexual wellness retailer and brand, on Monday introduced a new rewards marketing program, Lovers Afterglow. This omnichannel program features a comprehensive offering of rewards.
The launch is just one of the notable introductions the company has made in the past year. CEO Barbara Cook joined the brand in 2019 on a mission to reignite the 40-year-old Lovers brand. She previously held senior leadership positions at global brands T-Mobile, Gap and Starbucks.
“We’re thrilled to debut a robust rewards marketing program to drive open conversation and excitement around sexual enjoyment, especially during a time when people are seeking pleasure and intimacy more than ever,” said Barbara Cook, CEO of Lovers.
The Lovers Afterglow loyalty program boasts the following features:
•Referral Program: Give $10, Get $10: Members of Lovers Afterglow can earn points for referring a friend to Lovers. Lovers Afterglow Members earn 20,000 points/$10 discounts when their friend spends $50 or more on loversstores.com. The friend receives $10 off their order/sale.
•Points Earnings: Lovers Afterglow members earn points that turn into discounts for future purchases. Spend $1 = 100 points. 10,000 points = $5 discount; 20,000 points = $10 discount, etc.
•Other ways to earn:
•Join the program: earn 10,000 points/$5 on your next purchase
•Product review: earn 2,500 points for each verified buyer review
•Join Lovers on social: earn 1,000 points for Instagram and Facebook follows (@loversstores)
•Perks: The Lovers Afterglow Sale On the 1st Tuesday of the month, rewards members receive 20% off in store and site-wide, with no exclusions (all brands included) and 4x the points
This year marks the 40th anniversary of Lovers, which was founded in 1981 by Phyllis Heppenstall. Today Lovers has 41 stores in five states: Washington, Oregon, Texas, Tennessee and California.
