LONDON—The Lovehoney Trade Sales Team on Wednesday announced the new Trade Collection Catalogue is now printed and ready just in time for Erofame 2018.
Filled with the latest collections as well as the current best-selling ranges, customers will be able to cherry pick from a wide variety of styles that have been designed with lots of different customer demographics in mind.
The catalogue leads with the new Fifty Shades Freed - The Official Pleasure Collection as well as capturing the previous Fifty Shades of Grey ranges.
Broad City is also an integral part of the Lovehoney portfolio now and has been tracking significant sales across the board. The premiere of Season 4 in the US scored its highest ratings since first broadcast on Comedy Central.
Included also is EDGE™, a range of innovative products for men, designed by sex expert and best-selling author, Tracey Cox, who has worked with Lovehoney since 2012.
The Lovehoney Trade Team will be on hand to discuss Cox’s Stamina & Enhancing Pump, Double Stamina Ring, Delay Cream, Stamina Ring Set, a brand new 7 Function Prostate Massage Vibrator, Adjustable Stamina Ring, Silicone Penis Extension, Vibrating Stamina Ring, Double Stamina Ring and the EDGE™ Stamina App. The in-house Lovehoney PR and Marketing Team will be making concerted efforts to push the range in global consumer press to support awareness around the range.
Kate Hodgson-Egan, Lovehoney international sales manager, remarked, “We always notice a substantial sales uplift for previous collections for Fifty Shades when a new movie comes out, so we felt it was important to keep Darker and Grey at front of mind during this busy time in the lead up to Christmas.
"Each collection has its own personality and story. Also, we are beyond excited to talk about Broad City and the major success thus far of the new season in the US. Viewing figures are so encouraging and we know this will translate to awareness of our fun and funky range. We are beyond excited to be working with one of the world’s leading sex and relationships experts in the upcoming year: Tracey Cox. There’s not going to be enough time in the day to squeeze it all in! Come see us at Booth 72.”
For a digital copy of the Lovehoney Trade Collection 2018 Catalogue email [email protected].
