CYBERSPACE—U.K.-based novelty manufacturer Lovehoney relays its experience taking part in AVN's first-ever Virtual VIBE program, which began last week and continues through Friday, in the following recap:
Across the [week] of online meetings, group presentations and workshops, the team showcased the full Happy Rabbit collection, including their three latest rabbits, the G-spot Stroker, Curve Power Motion and Realistic Dual Density as well as their new butt plugs which will be shipping in October.
They also showcased their new Fifty Shades of Grey collection which will also be shipping in October, and received great feedback on the environmentally friendly packaging for the new Bondage pieces in particular.
The team chatted through their upcoming marketing plans, with the 10-year anniversary of the Fifty Shades of Grey collection coming up in 2021.
Furthermore, Lovehoney’s support for retailers was discussed, covering point of sale materials, testers and digital assets, such as Happy Rabbit social media images. They also highlighted their virtual training offerings, which are designed to help customers become experts in the products.
The team found that one of the biggest advantages of the show going virtual, is that it allowed the event to reach a bigger audience, as they got to meet attendees who do not normally attend trade shows.
Sabrina Earnshaw, Sales Manager at Lovehoney, comments, “Lovehoney B2B uses shows such as AVN as an opportunity to catch up with current customers as well as meeting potential new customers that we look forward to building a relationship with. The only thing we missed was enjoying a cocktail with everyone!”
Lovehoney B2B gives thanks to Sara, Beth and Tim from AVN for scheduling this first virtual tradeshow.
To find out more information on the above products, or any other toys and accessories or offerings that Lovehoney B2B provides, please visit lovehoneytrade.com or email [email protected].
The AVN Virtual VIBE program is an event free to exhibitors, which offers them a week of 20-minute one-on-one meetings with VIBE buyers, as well as 12 sessions of group meetings with retailers. For those wishing to participate in the next AVN Virtual VIBE event as an exhibitor, please contact [email protected]. Buyers interested in participating should contact [email protected].
