LOS ANGELES—The sex toy market enjoyed a bumper year of sales since early 2020, so much so that even the mainstream press has taken notice. A recent lockdown sex survey of 2,000 people by Lovehoney showed that more than half of couples have become more sexually adventurous and nearly 9 out of 10 couples have reported using sex for stress reduction during the pandemic.
As the one-year anniversary has passed since the COVID pandemic began, Lovehoney Sales Executive Jade Bawa offers her thoughts on the top five trending products she has seen emerge since this coronavirus induced sex toy boom began:
Quieter Vibrators
While sexual wellness is a subject that's recently been shouted about, lockdown has taught everyone who's sexually active that the walls are thinner than anticipated and the distinctive whirr and buzz of sex toys has been an issue for many.
Instead of muffling sounds under the duvet, users have been reaching for vibrators on the quieter side. Products such as the Fifty Shades of Grey Freed I’ve Got You Rechargeable Remote Control Love Egg and Happy Rabbit Slimline G-Spot Vibrator are two of the choices for those wanting to play without being disturbed, thanks to their whisper-soft vibrations.
Rabbit Vibrators
Masturbation has soared in popularity over the last year, shown through the 44% who reported self-pleasuring more since the pandemic began in Lovehoney’s lockdown sex survey. In 2020, celebrity alliances with sexual wellness brands spearheaded coverage in mainstream media outlets and on social media, and self-pleasure has never been a subject more spoken about.
The Rabbit vibrator remains one of the most recognizable sex toys and a key component of many people's sex toy collections. Lovehoney’s Happy Rabbit Thrusting Realistic Rabbit Vibrator has bproven quite popular among self-pleasure lovers, thanks to its thrusting internal shaft, requiring less effort on the users end.
Couples Toys
In the last year, date nights have not gone completely out the window, as couples looked for creative ways to make date nights at home special. Couples toys have subsequently surged in popularity. The orgasm gap is closing and that is because they are discovering many new ways to boost stimulation during sex. Products such as couples kits and remote-controlled toys have performed particularly well during this period, as partners looked to boost intimacy.
V-Power
For at least the past year, women have been taking charge of their sexual health much more than they did previously, and with more and more people taking time to self-care in lockdown, their sexual happiness has benefited. The benefits of strengthening pelvic floors has never been more widely spoken about and the conversation is only getting louder, thanks to the readily available information online and on social media. From love eggs to kegel balls, users have been incorporating sexual wellness products into their exercise regimes to help achieve more intense orgasms and increased arousal.
Bondage
As couples have embraced lockdown as a time to explore new interests and routines, similarly, many have gotten creative with their sex lives. This was shown by the demand for the Fifty Shades Of Grey Official Pleasure Collection range of bondage, which has each been created in collaboration with author E.L James.
Products such as bed restraints, bondage ropes and spreader bars have been whipping couples into a frenzy over the past year, and the craze is only set to grow with the ten-year anniversary of the Fifty Shades of Grey book happening this year.
To place orders or sample requests for any of the above products, as well as to find out more about any of Lovehoney B2B’s offerings, contact trade@lovehoney or visit LovehoneyTrade.com.
