BATH, England—For those not familiar with it, "Superdrug" may sound like something the Federal Narcotics Bureau ought to take note of—but no, Superdrug is in fact a health and beauty retailer, and British adult manufacturer Lovehoney now has several of its products stocked with the chain both online and in-store.
Lovehoney hopes that the partnership with Superdrug will attract a fresh new audience to the brand. The move builds on the growing mainstream acceptance and availability of sex toys, which is now a multi-billion-dollar market.
Lovehoney first embarked into the mainstream market in 2019 and has described the move as an important priority for the business.
The Superdrug range includes four products which are aimed at users of all levels, including those who are brand new to sex toys, with the underlying theme of sexual wellbeing.
Customers will be able to purchase the below items online and in 433 Superdrug stores, all with an eye-catching display at an affordable price point for users of all experience levels:
• Lovehoney Excite 10 Function Bullet Vibrator
• Lovehoney Excite 10 Function Finger Vibrator
• Lovehoney Excite 10 Function Rabbit Love Ring
• Lovehoney Excite Silicone Pleasure Balls
Sarah Poole, national account manager at Lovehoney, said, "We are hugely excited to have launched into Superdrug and this is a significant step for Lovehoney. It’s no secret that sex toys are becoming increasingly more mainstream and accessible and people are becoming more comfortable in buying them, helping healthier, happier sex lives be more accessible too."
The products are available for purchase online here and are also now in larger Superdrug stores.
