LONDON—British sex toy brand Love Not War today announced the development and launch of a new type of silicone for the body of sex toys that is compatible with silicone lube: NeoSilicone.
Love Not War’s exclusive NeoSilicone took two years of research and development, and offers a breakthrough long requested by customers: it’s a silicone compound that’s safe to use along with silicone lubricants. Adapted from an existing material used for highly specialized purposes in the aerospace industry, NeoSilicone looks to improve the ways customers enjoy their pleasure.
When it was first introduced for sex toy use, silicone transformed the sex industry. Similarly, silicone lubricants remain a consumer favorite, although, unfortunately, both have always been incompatible when used together, with the toys "melting" and becoming porous.
Now, for the first time ever, Love Not War’s innovation has solved this problem, with a compound that offers zero degradation from the use of silicone lubricants. In short, Love Not War’s new sex toys are fully and independently certified safe to use with silicone lubricants.
The details of the compound itself are a closely guarded secret, despite numerous accreditations and certifications. Co-founder and CEO Will Ranscombe explained, “We’re immensely proud of this massive step forward in customer satisfaction. We’re an independent sex toy designer and one of the benefits of having your own manufacturing facilities, as we do, is that you can experiment and do very focused R&D, and make sudden massive breakthroughs like this one. One of the disadvantages, though, is that bigger competitors are always watching, and, with all that private equity behind them, we often feel the need to look over our shoulders.
“Our goal here is to improve the quality and reputation of the entire pleasure industry, but we also don’t want to get our intellectual property stolen and exploited. We’ve trademarked NeoSilicone and are now keen to continue to do good work for our customers, and with this new launch, we believe that we’ve really done that. This isn’t a gimmick or a marketing ploy, it’s the real deal.”
Speaking about the launch, the president of Uberlube Inc., Stephen Magnusen, said, “It’s not often we have industry advancements like these, but Love Not War is proving to be an impressive innovator, able to fast realize ideas like total supply chain sustainability and complex solutions like this amazing silicone compatibility.”
The entire range of Love Not War sex toy heads will now be available in NeoSilicone, while the Power of Love battery compartment continues to be made of the company's signature recycled aluminum.
All Love Not War products are manufactured in the brand's custom-built, green-powered factory where the team works continuously to ensure the highest green practices are upheld at every level.
The new product range will officially launch to the public on Sept. 4, 2023, with wholesale prices starting at $50 for full toys and $25 for the heads, and RRP for full toys starting at $99.99 and $49.99 for the heads.
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