LAS VEGAS—LELO, known for its high-fashion approach to the design of intimate lifestyle products, is debuting several new items at the Las Vegas International Lingerie Show. The show runs through Wednesday at the Rio Hotel.
Attendees at ILS will find all things LELO showcased in Masquerade Suite 19001 in the Masquerade Tower. This is the first time that LELO has had a suite at the show, and company personnel say the decision to occupy a suite has given them more opportunities to meet one-on-one with distributors and retailers alike.
The highlight of the suite is a sneak preview of the Insignia line, featuring some of LELO's most striking pleasure objects yet. Company representatives boast that the Insignia line will recalibrate the standards of aesthetic beauty in the erotic marketplace.
Blending ergonomic functionality and a stylish appearance, these luxurious toys feature sculptural curves, a “cut-out” handle, LELO’s signature three-button interface and a platinum-gold ABS core.
The Insignia line’s high-end materials and understated but elegant packaging furthers one of LELO’s key goals: the mainstreaming of sexual health products. Consistent with the LELO brand, the Insignia line would fit harmoniously in any upscale boutique.
In addition, visitors to the LELO suite will find new collateral materials featuring retail sales training information for LELO products.
LELO products are available in more than 40 international markets. To sell the brand in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer.
