STOCKHOLM, Sweden—Swedish designer brand LELO announced it will released what the company calls “the most important advance in condoms for 70 years.”
Since 2009, LELO’s research and development department has been working on optimizing an unprecedented condom design and the result is the LELO Hex.
“LELO pleasure products are famous for helping millions enjoy healthier, more vibrant sex lives. Now we’re taking another step forward in launching the world’s first re-engineered condom,” said Steve Thomson, LELO’s chief marketing officer. “This landmark design looks set to become the most important innovation in the category for more than 70 years. We’re thrilled to bring it to market.”
The new design has already received all relevant certifications for sale globally, and LELO is currently ramping up production to meet expected demand.
Few details are being released until the unveiling of the LELO Hex, but those interested can sign up for updates at LELOCondoms.com.
