SAN JOSE, Calif.—Pleasure product manufacturer LELO partnered with the launch of Magic Mike Live, which took place Friday, April 22, at Hard Rock Hotel and Casino Las Vegas.
The evening, prominently supported by LELO on the red carpet and beyond, was to celebrate the first of a new run of the show.
“This was a huge opportunity for LELO, as our industry regularly encounters difficulty in our marketing channels,” Steve Thomson, LELO CMO, said. “This kind of partnership opens up new chances to bring the LELO brand to a whole new and highly relevant market.”
LELO was featured in the Magic Mike-branded hallway, bringing it in line with the theme of LELO Magic. The partnership extended to some retail space after the show, for the excited crowds of viewers.
Magic Mike Live is a 360-degree dance and acrobatic strip tease, featuring 13 of the hottest male performers in the world. With empowering themes and a real exuberance about the power of fantasy, the hit show has been receiving excellent reviews in preview showings. Now in its first run in Vegas, LELO is proud to be at the heart of such a fun a playful arena of sexual expression.
“We're beyond excited to bring our show [Magic Mike Live] to life and are thrilled to partner with LELO to extend the experience beyond the stage,” said Brian Schopfel, head of marketing and partnerships, and Channing Tatum, creator and co-director of Magic Mike Live.
For more, visit LELO.com.
