LONDON—LELO has once again earned mainstream kudos for one of its products, this time for the Hex condom. In its annual global awards, PRWeek has named LELO the winner in the category of Healthcare for its campaign to promote Hex.
The PRWeek Global Awards, held in London, attract some of the biggest brands in advertising, marketing and PR. At the awards show, LELO was hailed alongside names like the Financial Times, Mastercard, Bacardi and many other household names.
Another sexual wellness brand, Durex, picked up an award in the Product Brand Development category for its #CondomEmoji by Premier for Durex
The PR campaign for the launch of LELO Hex in 2016 beat out competitors thanks to its challenging and controversial nature, drawing public awareness to the fact that STIs were at record levels.
LELO CMO Steve Thomson said: “This is huge news for us, and we couldn’t be more proud of our work today. The campaign for Hex™ was risky, and we knew not everyone would be able to see the message over the contentious partnerships. But this PRWeek award is absolute vindication that we made the right decision in our mission to spread the word about positive sexual health.”
At the PRWeek Global Awards, Hex was praised particularly for its “risk-taking campaign campaigning against taking risks” and for the overall quality of its execution.
Hex condoms are available at Target, Walmart and Rite Aid USA. More information about Hex Condoms can be found on Lelo.com.
