HUNTINGTON BEACH, Calif.—When the Sportsheets website received thousands of unique visitors Thursday, Marketing Director John Turi checked the analytics and found the source: Kourtney Kardashian’s lifestyle website Poosh.
The spike in traffic started late in the afternoon Wednesday, Aug. 28, with all visitors purchasing the same item: the Peace Vibe from the manufacturer’s Sincerely range of pleasure products. Within a 24-hour period, traffic to the website increased by 10 times its usual capacity.
“In a nutshell, the first time we used it, it felt so good I legit fell over on top of him!” wrote Poosh Editor Michelle Scanga, who featured the vibe as #pooshpickoftheweek.
The write-up marveled at the ease of use and strong power, stating, “This playful (and pleasurable) vibrator definitely gets a five out of five in my book.”
Poosh posted the article to both their website and Instagram account, which has more than 3 million followers. Within a few minutes, the post on Instagram had more than 7,000 likes. Sportsheets had no idea this was going to happen, and after a few hours, things started to calm down, or so they thought. That was when Kourtney Kardashian SnapChatted about the Peace Vibe and even more traffic and orders came in.
“We know the Peace Vibe is a great vibrator, but having someone put in print how much fun they had with it, just legitimized our belief,” said Julie Stewart, president of Sportsheets.
“It has 10 different vibration levels and patterns so you can change it up and find the speed that suits your groove,” the Poosh piece reads. “No batteries needed as it’s USB rechargeable (and so easy to pack for a trip away because you can use your laptop to charge it).”
For more information about Sportsheets, visit Sportsheets.com.
