JO Adds H2O Anal Thick to Its Brand Portfolio

LOS ANGELES—Award-winning lubricant brand JO has added new H2O Anal Thick to its portfolio of sexual health and wellness offerings.

New Anal Thick is five times thicker than the current water-based anal formula, JO H2O Anal. Made for those looking for an extra cushiony experience without compromising the glide, this water-based lubricant delivers a smooth feel and extra protection for soft tissue. H2O Anal Thick is made without parabens, fragrances or desensitizers. It is available in three sizes: 2 oz, 4 oz and 8 oz.

“We are very excited about our new H2O Anal Thick,” says Brian Woolard, JO general manager. “We have been anticipating the release of this product and it is the perfect addition to the JO anal lineup. We are also arming our customers with marketing materials and other tools to help promote this new product to their own customers ahead of the official January 2024 launch.”

JO Anal Thick is available for purchase now, and marketing material is available online for partners with access to JO Resource Central. Marketing material is accessible through this link or visit and click “Store Resources” within the website footer. New and existing customers without a login can contact [email protected] to create an account.

For more information on JO Anal Thick or to place an order, contact a preferred JO Distributor or JO sales rep.