LOS ANGELES—Pleasure products brand Maia Novelties announced Monday that industry veteran Jennifer Brice Nelson has joined the company's as its new director of sales.
Brice Nelson has an extensive background in sales, product training and trade events spanning nearly a decade. Maia Novelties has brought her on board to further the company's retail connections across North America.
“We are so excited to have Jennifer join the Maia family,” Maia Novelties president Lisa Hanna said. “We have been consistently growing over the past six years and felt that we needed someone of Jennifer's caliber to help us reach a higher level of overall success.
“Jenn is both well-liked within the pleasure industry and very experienced in delivering an unforgettable sales experience for all of her clients,” Hanna added. “We can't wait to watch her work her magic on the Maia Novelties brand.”
In her new leading role, Brice Nelson's immediate priorities will include developing strategies to support retailers and introducing the Maia name to customers not currently carrying the brand's product line.
“Maia is one of few companies that have consistently experienced a healthy increase year after year,” Brice Nelson said. “I feel I already have a tremendous head start.
“I personally love listening to retailers and finding out what they’re looking for and what is important to them and their business,” she continued. “Bringing that feedback to the team will be instrumental in growing our brand.”
In conjunction with Brice Nelson's hiring, Maia Novelties has also promoted several key members of its team. Lisa Hanna is now the company's president, Gib Pallay is vice president of international sales, Dave Sohl is general manager of operations, Zach Smith is director of marketing and social media, and Melissa Lott is senior retail manager.
To connect with Jennifer Brice Nelson, contact her at [email protected] or reach out to company president Lisa Hanna at [email protected].
Visit Maia Toys on the web at MaiaToys.com.
