Jenna Haze Teams With

LOS ANGELES—AVN Hall of Famer Jenna Haze, in her first new adult-related business venture since announcing her retirement from performing last February, has partnered with apparel and accessory start-up

Described as a "premier lifestyle flash-sale site created for the adventurous consumer with a penchant for high-end sexy luxury products and brands," launches today with the first installment of a video campaign titled "Jenna Haze for," featuring the star vamping to a Woody's Produce remix of indie band The Peach Kings' "Fisherman."

"I love's upscale look and sophisticated take on the industry," Haze said. "We all know sex sells, but it never has in a safe and classy environment like this. Shoppers will immediately notice the high aesthetic and quality in all of the products we offer, as well as the new and exciting way we'll deliver them."

The site will feature carefully selected products from sexy swimwear, lingerie and bedroom accessories to provocative art, home furnishings and travel packages available exclusively to its members. In the coming weeks, will host surprise flash-sales and giveaways where members will have the chance to preview coming items.

Find out more and see Haze's debut video promo here.