Je Joue Sponsoring Luxury Boutique at ANE

CHATSWORTH, Calif.—Je Joue, a pleasure product company with an award-winning line of products, is sponsoring the new Luxury Boutique at the AVN Novelty Expo.

Scheduled for Sept. 10-12 at the Rio Hotel and Casino in Las Vegas, and co-located with the International Lingerie Show, ANE is the novelty industry's premier B2B event. For years, hundreds of qualified buyers from around the world have gathered for this pleasure product conference and exhibition, where manufacturers debut new items and buyers make their most important purchasing decisions of the year.

The buyer base includes distributors, retailers, exporters, mail order companies, large home party organizers, and individuals or companies involved in large-volume purchases. Exhibitors range from entrepreneurs offering one or two specialized items to prominent manufacturers who produce a vast array of traditional favorites and cutting-edge designs.

This year, the addition of a Luxury Boutique—a new space on the show floor where manufacturers who specialize in high-end products will offer buyers the experience of browsing in an exclusive shop—is a major step in a new direction for the show and participating manufacturers.

“Je Joue is extremely excited to announce that we will be showing at the innovative new Luxury Boutique area within AVN Novelty Expo this year,” said Dan Gasper, commercial manager for Je Joue. “The Je Joue team was really impressed with the luxury boutique concept that AVN has produced for this show. Having a world-class collection of the very best brands is, we feel, the very best way to showcase the leading edge of our business to buyers from both inside and outside of our industry.”

The Luxury Boutique will be particularly effective in giving lingerie and apparel buyers a visual representation of how pleasure products can be displayed in their retail spaces. Buyers who might not have considered stocking pleasure products before will find many high-quality yet affordable brands that would fit in with their current inventory.

“It’s a very new concept for us, but it’s definitely a concept we hope to expand on at future shows,” said Sara Harter, director of sales for AVN Media Network. “This will be a chance for manufacturers to show buyers that the term ‘luxury’ doesn’t have to translate to ‘high-priced,’ but rather ‘quality.’”

Looking ahead to September, Je Joue is already preparing its exhibit in the Luxury Boutique, which will also feature Shiri Zinn, njoy, OhMiBod, bSwish and other designers of elegant wares.

“We will be showing off our latest collection of toys, including FiFi, Uma and Mio, as well as our multi-award-winning G-Ki, MiMi and best-selling Ami,” Gasper said. “We hope to also have a few surprises in store for our visitors too!”

“OhMiBod is so excited to be a part of the new Luxury Boutique area within AVN Novelty Expo this year,” said Suki Dunham, founder of OhMiBod. “The Luxury Boutique concept will be a perfect to display our award-winning line of Bedroom Kandi products. The luxury brand market is developing rapidly and we appreciate AVN's dedication and support in helping us showcase all of our collective brands. Look for our Happiness & Joy, Kandi Kisses and Hold On to Me, as well as, a few more luxury items that we hope to have ready for the show!”

Jae of bSwish said the company is thrilled to be a part of the first-ever Luxury Boutique at ANE.

"The entire team here at bSwish feels that the Luxury Boutique concept AVN has created for the ANE show is in line with our mantra of affordable luxury, and everyone deserves a little luxury in their lives," Jae said. "This is why we are happy to announce that bSwish will be a sponsor of the 2012 AVN Novelty Expo." 

Buyers who register to attend ANE do so for free. Badges for buyers include entry to the AVN Novelty Expo show floor, admission to the International Lingerie Show, and breakfast and lunch daily.

The badge also gives buyers the ability to vote in select “O” Awards categories, access to ANE seminars, an invitation to the “O” Awards and seating at the ILS Fashion Show.

To register to attend ANE, visit

For information on sponsorship opportunities, contact Sara Harter at [email protected] or (818) 718-5788, ext. 109.

The Rio Las Vegas is offering rooms from $89. To book your accommodations, visit