PARIS—French adult producer Jacquie & Michel Elite expands its offerings in the craft brew business with its own new branded Blonde Beer.
"With more than 30 liters per year per inhabitants, beer is a serious business in France," the company said in an announcement of the libation's launch. "As a popular brand, as much renowned for its picturesque authentic porn as it is for its typically-French ribaldry, positioning itself on the beer market was a foregone conclusion for Jacquie & Michel. After a first brew which took its country by surprise, meeting an undisputed success, the famous adult studio launches its new French-brewed beer."
Described as "overflowing with a bittersweet citrus taste" and a "refreshing lightness," J&M Blonde Beer is currently available exclusively in French "V&B" stores. The company says, however, that it plans to soon widen distribution into other countries.
For more information on Jacquie & Michel, visit www.jacquieetmichel.fr.