AMSTERDAM—Pleasure product manufacturer IOBAtoys and European distributor EDC Wholesale have formed a partnership to distribute IOBAtoys' flagship product, the OhMyG massager, throughout the European Union.
The OhMyG is a silent, non-vibrating, silicone G-spot massager that "taps" and caresses a woman's G-spot with a tiny pearl-shaped bead. This unique sex toy was first made available to consumers in 2019, and has received positive reviews from several sexual health influencers.
Through the newly-signed agreement, Netherlands-based EDC Wholesale will hold exclusive rights to distribute the OhMyG to retailers across Europe.
IOBAtoys co-founders Martin and Francesca Cirillo-Schmidt say they were influenced by EDC's dedication to providing the pleasure industry with the latest in high-quality sex-tech products.
“EDC is all about new innovation and technology,” said IOBAtoys president Martin Cirillo-Schmidt. “Since IOBA is new to the sex toy scene, we wanted to partner with someone who understands new technology, and that’s why we partnered with EDC. We know they understand the importance of new technology and how it can completely transform the sex toy industry.”
Cirillo-Schmidt explained that the OhMyG from IOBA features new technology, including a silent motor and a massaging pearl that mimics the motion used for inducing G-spot orgasms. Sex toy influencer Nadia Bokody compared the OhMyG to “receiving the best oral sex on your G-spot.”
Cirillo-Schmidt said he is confident that this partnership with EDC will help increase brand recognition for the IOBA brand.
“We gained quite a bit of Instagram hype thanks to influencers and American press, but we received a lot of messages and inquiries about selling our sex toys in Europe,” said Cirillo-Schmidt. “We really wanted to partner with EDC, who can spread the word to potential new clients across Europe. EDC is a fast-growing and expanding player in the industry. They are making a big splash in the European market and we are so excited to be a part of their growth.”
Interested retailers can learn more about the OhMyG and IOBAtoys' partnership with EDC Wholesale in the company's Google Drive sales presentation.
For sale inquiries, email [email protected].
