TORONTO—Erin Sue has been named director of sales for PinkCherry.com, an industry-leading online adult sex toy distributor.
“Erin is an integral part of our team and we wanted to position her in a role that utilizes her creative marketing and sales background, which will undoubtedly take us to the next level,” said Daniel Freedman, CEO of PinkCherry. “Erin has been in the industry for 10 years and has a great relationship with all of our vendors, and knowledge of their product lines. It just makes sense to give her more opportunity to work with everyone and to grow our 900-pound gorilla [PinkCherry].”
Sue will manage the growing sales of Canada’s favorite sexual health and wellness brand. She will drive sales through her work with creative direction to the website, mobile-first design, user experience, product merchandising, brand marketing, and the PinkCherry social media presence. Sue will continue to be the lingerie buyer for the company and work on enhancing this section of the business.
Coming from a fashion and apparel background Sue brings a fresh perspective to the PinkCherry brand. Freedman discussed that Sue will work on the company’s image to transition it into a lifestyle brand with sex positive messaging, and to grow the U.S. side of the business.
“PinkCherry has always been dominant in Canada, and over the last half a year we have accelerated our growth in the U.S.,” Freedman said. “To keep that momentum going, we need to have the best people on our team to help us do that.”
As director of sales Sue will be collaborating with the entire PinkCherry family to focus the direction of the brand. She will work with the team on transforming the multi-platform business into an e-commerce hub of sexual health products and a plethora of sensual wellness information.
“PinkCherry has such a strong foundation in Canada and a tremendous opportunity to get really creative with the marketing. I’m excited to work with the team to boost the overall branding and to dramatically increase our business and brand exposure,” Erin Sue said.
PinkCherry currently has distribution facilities in Toronto and Las Vegas respectively servicing Canadian and U.S. customers.
