Icon Brands Makes A Statement In Silicone

VAN NUYS, Calif.—Icon Brands is following up on the success of its Simply Silicone Mini and Midi G Vibes with eight new Simply Silicone products, and the entire “stripe” is now shipping.

“We added two Cock Cages in a super-cool Celtic design, two great couples kits with bunnies, vibrating rings, cages and more, a trio of ultra-thick silicone “donut” rings and a ten function “love button” ring kit in two great colors” said Joanie Lee, Icon’s vice president of sales.

With consumers and retailers alike requesting silicone more than ever, Icon felt it was time to brand an entire line with “Silicone” right in the name.

Added Lee, “And when you see all the eye-popping primary colors together, Simply Silicone makes a visual statement that you simply can’t ignore.”

Each Simply Silicone item is fully covered in ultra-soft, velvety silicone, and in one of four bright colors: pink, red, cyan and navy. The packaging is high-contrast white and black, with a black backdrop that vibrantly displays the pieces, and was created by Icon’s award-winning design team.

Lee has high hopes for the entire line, which is now 12 SKUs wide, commenting, “If the Simply Silicone vibrators are any indication, this is a material whose time has come…and a collection whose time has come.”

Simply Silicone ships immediately and is available from Icon Brands and leading distributors nationwide. Visit iconbrands.com for more information, or contact Joanie Lee at (818) 582-4200 or [email protected].