BEVERLY HILLS, Calif.—Nxt Gen Brand Marketing, an agent of Hustler Licensing, has signed a deal with Playful Promises, LLC, to manufacture and distribute a collection of lingerie and sleepwear products with the Hustler lifestyle brand.
“Hustler and Playful Promises are a perfect fit, and we couldn’t be more thrilled to begin this new partnership. Their proven track record for success and expertise in the areas of lingerie and nightwear will enhance the Hustler brand, and their fresh, flirty and sexy designs will provide our customers with a new range of merchandise in a wide variety of sizes, allowing for more inclusivity within the brand,” said Philip Del Rio, Hustler’s vice president of retail and licensing.
Emma Parker, founder and Managing Director of Playful Promises, said, “The agreement is a long-term commitment and partnership that aligns with the Hustler program. Similar to our proven successful licenses with the Bettie Page and Gabi Fresh brands, Playful Promises will manufacture and distribute the Hustler products in the U.S. and other global markets, including a range that will launch in AW20 featuring lingerie sets, nightwear, accessories and related merchandise. Furthermore, this is an opportunity for Playful Promises to utilize the Hustler brand to bring some sexier elements to its female-focused lingerie offerings.”
For more, visit Hustler.com.
