Above right, Texas Patti at the Doc Johnson booth; left, the She-Ology range from CalExotics. Photos by Rick Garcia
BURBANK, Calif.—High temps in Southern California didn’t keep exhibitors and attendees away from the hot new products on the show floor of the summer ANME show.
The trade show entered its second day on Tuesday at the Marriott Burbank Airport Hotel.
Doc Johnson’s booth was buzzing as reps showed off new collections and additions to popular ranges.
Based on the popularity of its All Star Porn Stars Pocket Pals strokers, Doc Johnson has duplicated the popular models—including Natasha Nice, Sophie Dee and Dani Daniels—in its Main Squeeze line of strokers. The Man Squeeze collection also for additions of Men.com and SeanCody.com men. New models include JJ Knight, Pierce Paris from Men.com and Brysen and Randy from SeanCody.com.
Drawing extra attention was the Tryst V.2, an updated version of the popular toy that can be used in solo or partner play. The newest incarnation comes in three new colors—purple, teal and mint—and is completely bendable and posable, and now is remote controlled.
The manufacturer also added new models to its Signature Cock line, including Tommy Pistol, Small Hands and Jordi, the No. 4 searched porn star on Pornhub. Coming soon to the line is a Signature Cock of Safaree Samuels, the star of Love & Hip Hop who is dating Erica Mean. The product, which has yet to be launched, has already garnered headlines and stories from mainstream gossip sites, including TMZ.
Elliot Schwartz and Teddy Rothstein with buyer Ed Braunstein
Nasstoys reps were busy displaying the newest addition to its Intense collection. Three new bullets in varied lengths—the Intense Travel Vibe Expert, Intense Travel Vibe Mini and Intense Travel Vibe Petite—are waterproof with 10 functions and are fully rechargeable with a 2-hour battery life. The vibes are available in lavender or pink in all three sizes.
Kheper Games—which recently reached a milestone with its 1 millionth What The F*ck? game sold—exhibited its newest items, including the DTF Die Game and Emoji Sex Games.
Company rep Cathy Ziegler explained the new games are perfect for younger customers, who routinely learn new ways to use emojis for dirty talk.
“The card version even comes with an explanation card in different languages to show what the emojis mean as far as sex,” she said.
The company also presented its new GumBALLS and the new Melting Rose Petals, which are lightly scented and melt in the tub for a more luxurious bath.
The System JO booth treated visitors to its still new Bucked line of lubricants, as well as its new kits, the Turi Me Triple Pack. Each kits comes with three travel-sized lubricants that pair well together or can be used individually. The kits from in Classics, Gelato and Flavors versions.
Flavored Arousal Gels from System JO
Buyers and distributors often did double-takes when passing by the Sportsheets booth, as models sported the new Em.Ex. Active harnesses.
“They are really getting a lot of attention,” a company rep said. “We opened up a pre-sale for them before the show and completely sold out.”
Em.Ex. is designed for more active harness users, and are comfortable for extended wear. There are three styles—Fit, Silhouette and Contour—and sizes run Extra Small to XL.
Topco Sales’ Hannah Lin was at the manufacturer’s booth to meet with buyers and potential customers. In recent months, she said, Topco has worked to cut its overall number of SKUs, focusing primarily on best sellers.
“We will stay with the items that do best, and focus on improving fill rates and times,” she said.
The Topco booth at ANME
One line singled out for new merchandising is the Average Joe collection, which features non-humongous dongs in a variety of shapes to match a variety of professions—Mechanic, Bartender, Lawyer and many more. The new merchandising creates "dating profiles" for each model.
The company also showcased several items crafted in its own factory, including a G-spot stimulator and lay-on vibes made of squishy soft dual-density silicone. The line—which also features a partner vibe that is fully posable and bendable with a remote that doubles as a bullet vibe and two powerfully intense strokers—is available for private label as en entire collection or as select pieces.
Sliquid and Ride BodyWorx—regular exhibitors at ANME—had a number of new products to share, including the Sliquid Spark lubricant.
“Sliquid Spark is a stimulating lubricant that is our silicone formula with menthol added, so it goes on cool and warms with friction,” said Colin Roy, Sliquid’s senior vice president.
A version was also released under the Ride label as Booty Buzz, he said. Ride also debuted Beard Oil, which features a blend of nut and seed oils and vitamin E to nourish and soften beards.
Other Sliquid items are two new scents for the popular Soak bubblebath: Green Tea and Coconut Papaya. Soak is formulated with sea salt and mango and shea butters.
Exsens, maker of high-quality cosmetics and personal moisturizers, released two perfumes at the ANME show. With a price point of just under $25, each of the French perfumes comes with added benefits.
Under the Influence is a pheromone-infused formula, while Rhodiola Rosea contains a root found only in the Arctic Circle that has been known to help boost moods. Both perfumes come in glass bottles, and retailers will be able to get a POP with six bottles of each variety as well as testers. The perfumes are expected to begin shipping by this fall, in time for the holiday shopping season.
New perfumes from Exsens
Another good POP item was on display at ID Lubricants. The new four-SKU Oral Sex Gel line comes packaged in lip-gloss-sized bottles with a pump dispenser. The sugar-free edible gels come in four flavors—Berry Blast, Birthday Cake, Bubblegum and Cotton Candy—and will be available in September.
As always, the CalExotics and Jopen booths were a must-see for buyers attending ANME. Jopen was front and center in the booth with its Pave collection, which got two new additions: the Victoria, a dual stimulator, and the Audrey, an intimate probe with a remote control.
“We also added three new items to the Jack Rabbit Signature collection,” said Nichole Grossmann, director of marketing. The new additions are the Rotating Beaded Rabbit, the Ultra-Soft Rabbit and the Silicone Thumping Rabbit.
Several popular collections also got additions, including Scandal—which added ball gags, eye masks and more; the Lipstick range, which now features versions with rose gold cases and added lipstick colors; Red Hot, which now features Sizzle and Fury, both of which feature dual-tongue tips and 10 functions; and new pumps and the Masturball in the Optimum series for men.
CalExotics also displayed new collections at the show, concluding Aura, which boasts compact but powerful vibes with fun designs. Each vibe has 12 functions and is waterproof and USB rechargeable.
The manufacturer also collaborated with OB/GYN Dr. Sherry A. Ross to create the She-Ology range, which debuted with a 5-Piece Wearable Vaginal Dilator Set.
Also new is the In Touch range, comprised of the Passion Trio and the Dynamic Trio kits. The kits each come with a rechargeable base, and includes three separate attachments. Once an attachment is assembled to the base, the stimulator are waterproof.
Impulse Novelties showed off items in the BFF collection, including three "utility players" that offer a lot of different kinds of stimpulation from just one toy. The Dreamgirl Set features a vibrating ball at one end for external massage while the other end can be equipped with different suction attachments. The Thruster vibrator combines rotating beads in its tip with thrusting action, and the Extreme Pleasure has a vibrating shaft tricked out with a clitoral stimulator on one side and vibrating anal beads on the other.
ANME continues through Wednesday in Burbank, Calif. For more, visit ANMEFounders.com.
