CHATSWORTH, Calif. - Adult-novelty manufacturer Topco Sales has released its point-of-purchase grrl toyz Spinning Floor Display for distributors and retailers.
"The grrl toyz display was designed with the retail store in mind, assembles quickly and comes with easy-to-follow instructions," said Director of Marketing Desiree Duffie. "It is streamlined and uses just 30 inches (diameter) of floor space.
"The various shades of pink are eye-catching and make the display very boutique-friendly. ... The display encapsulates all of the press and marketing and will attract savvy, smart, stylish women-and isn't that the market we all want to target?"
Duffie explained that the freestanding display features a detachable holder for the grrl toyz spray lubricants; she said the holder can hang on the display or a wall or be placed on a counter as an individual POP display. Prototypes of the floor display have received a strong response at industry trade shows, Duffie added.
"Topco is committed to marketing the grrl toyz brand on numerous platforms so our customers can take advantage of the brand's recognition," Duffie said, adding that the brand is "heavily promoted" through an event-marketing campaign, several high-profile parties and social events in Los Angeles and New York, and its MySpace page.
