Grand Opening Set For Hustler Hollywood in Fresno

FRESNO, Calif.—Larry Flynt is scheduled to appear at the Grand Opening celebration for the newest Hustler Hollywood boutique in Fresno, Calif.

While the store is open now, the celebration is set for 6 p.m. Saturday, Sept. 30, at the store, located on Shaw Avenue, next to the Highway 41 North off-ramp.

The store’s opening comes after the retail chain and city official reached an agreement in a legal battle that lasted several months.

Hustler Hollywood initially moved forward with plans for a location in the city in late 2015, shortly after a former Fresno landmark, the Silver Dollar Hofbrau, went out of business. Hustler Hollywood signed a 10-year lease, but only a few days into renovations the city red-tagged the location and brought work to a halt.

The suit was filed by Hustler Hollywood and alleged city officials changed a code that originally said an adult-oriented store could operate in the north part of the city provided 25 percent or less of the store contained sexually explicit materials to “any merchandise” deemed to be adult. the suit also claimed the retail outlet had been mislabeled as an adult book store by the city.

The settlement awarded Hustler Hollywood a permit to renovate and operate in the location.

For more, visit HustlerHollywood.com.