SAN FRANCISCO—Adult retailer Good Vibrations on Tuesday announced its partnership with sex and relationship expert, Dr. Emily Morse, and her popular Sex with Emily media platforms. Extending beyond a traditional brand sponsorship, the industry icons will join forces with online retail, brand promotions, a subscription service and more.
Though freshly reimagined for 2018 and beyond, this partnership is not the first time Good Vibrations and Sex with Emily have worked together. During her podcast’s early days, Good Vibrations was one of Emily’s first official sponsors and remained so for years. In fact, Emily’s fondness for the retailer predates all of that.
“Way before I started my podcast, I was living in San Francisco and walked into Good Vibrations,” Emily explains. “I’d never bought a sex toy before, and I was blown away by the options—but the knowledgeable staff there made me feel so comfortable and confident. I feel very lucky that that was my first experience with this industry. To me, they’re a leader in this space and are a real authority when it comes to quality products. I’m so excited to be working with them again.”
With a history stretching back more than 40 years, Good Vibrations has introduced hundreds of thousands of consumers to sex education, exploration and pleasure products in their store locations as well as on their robust website goodvibes.com.
As partners, Good Vibrations will take up residency across Dr. Emily Morse’s platforms. Listeners will hear about promotions and product reviews on the Sex with Emily podcast (available on Spotify, iTunes and other popular podcast platforms), website and blog. “We are delighted to work with Dr. Emily Morse and connect with individuals exploring pleasure in so many ways,” remarked Coyote Amrich, director of product development. “Through her Sex with Emily platforms, Emily has become one of the most trusted and sought-after sex and relationship experts, and we’re excited to work together in promoting sex positivity and education.”
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