Frederic Walme Tapped to Head DP Novelties

VAN NUYS, Calif.—Digital Playground is pleased to announce Frederic Walme as the new director of novelty sales. Walme comes to DP with an outstanding track record in sales and business development. During his four years with Jimmyjane, he increased the presence of the brand worldwide and more than doubled sales.

With a MBA in marketing and entrepreneurship and a background in the cosmetics industry, Walme has developed strong sales strategies and has extensive experience supporting distributors and retailers. Plus, he implemented efficient and innovative sales and marketing schematics in an ever-changing environment.  

“I’m thrilled to be joining such a great team of talented people,” Walme said. “Digital Playground is known for the quality and exclusivity of its DVDs, and has already established itself among the best novelty companies with its award-winning Pirates line. I am looking forward to continuing to grow the business with our existing and future clients. Additionally, I cannot wait for everyone to discover the groundbreaking new product line that we will be launching later this year.”

“We couldn't be more excited to have Frederic join us as the director of sales for Digital Playground Novelties,” said Farley Cahen, DP’s chief operating officer. “His experience and proven track record of success, combined with his strong relationships worldwide, make him the ideal addition to our team.”

Digital Playground CEO Samantha Lewis echoed Cahen’s sentiments: “Frederic is very professional with a vast knowledge of the novelty market. The relationships he’s built in the industry will be extremely valuable to DP Novelties. We welcome him with open arms.”

Contact Walme at [email protected] to learn more about the future of Digital Playground Novelties, marketing collaterals, or to schedule an in-store training.

For a closer look at the one-of-a-kind novelties and more, go to For sales inquiries and orders, contact [email protected].