MUMBAI, India—Indian adult products brand IMBesharam, which has represented sex toy manufacturer Fleshlight in the country for a decade, has brokered a new, direct partnership with the global company to re-launch and expand its line of products in India.
IMBesharam COO Raj Armani met with Fleshlight global sales director Miguel Capilla at EroSpain this year, and the two agreed to reintroduce Fleshlight in the Indian market under a direct collaboration model. With the success of IMBesharam campaigns over the last few years for Kiiroo, Lovense, 50 Shades of Grey and more, both the companies are confident that this new collaboration will help Fleshlight to penetrate deeper into to the Indian market and expand its customer base. To cater to Indian buyers, Fleshlight will also introduce a direct link on its website to make purchases from IMBesharam.com.
Commented Armani, “First thing first—Google Fleshlight India and you will see us on the top. That's results of 10 years of promoting the brand in India. From an initial below 1k search volume in 2013, and 128k in 2020/21 to a massive 226k search volume in 2024 goes to demonstrate the size of the demand in India for Fleshlight products. Many websites are illegitimately using this keyword to attract users and try bait and switch with either fakes, alternate or replicas of the original Fleshlight. We also realized that Fleshlight has immense sales opportunities as it gets high traffic from India. We are formalizing a partnership with Fleshlight to combat and delist non-genuine and fake listings, clean up the ecosystem of unauthentic copies and replicas and convert the qualified traffic that lands on Fleshlight.com (from India) to redirect them to IMbesharam.com to make their purchases. We hope this would increase our order volumes, decrease cost of imports and thereby reduce the pricing thus making it more affordable and accessible to the Indian customer.”
Capilla added, "We are thrilled to announce our new partnership with IMbesharam, a leading retailer in India, to distribute our products in one of the most exciting and rapidly growing markets globally. The demand for our products in India has been remarkable, and this alliance will allow us to better serve this dynamic market.
"IMbesharam's deep understanding of the Indian customer base, coupled with their innovative approach to e-commerce, makes them the perfect partner for us as we expand our reach," Capilla continued. "We believe this collaboration will not only bring our products to a broader audience but also provide us with valuable insights into the preferences and unique needs of Indian consumers.
"As we embark on this journey, we are committed to adapting our offerings to suit the cultural and market-specific demands of India, ensuring that we deliver the highest quality and relevant products for our customers there. This partnership marks a significant step in our growth strategy, and we are excited about the opportunities it brings. Together with IMbesharam, we look forward to building a strong presence in India and continuing to innovate in ways that resonate with our new audience.”
Fleshlight is now available in India for direct purchase at IMBesharam.
