LOS ANGELES—FineAss Marketing has rebranded as Forward Approach Marketing, keeping its catchy FAM acronym. The new name and website were created to reflect shifts in the company’s focus, and to better represent its current roster of clients.
The new website, ForwardApproachMarketing.com, is easy to navigate and provides visitors with information about the people who comprise FAM, its mission, services and approach; the industry segments it serves; and more.
“The rebrand has been fun and exciting. I was able to define who we are and what we stand for in a more succinct and current way. I am very proud of the final results and I’m looking forward to growing the company exponentially in several different markets,” said Adella Curry, FAM’s CEO and founder. “Today, with the huge shift in the adult market away from traditional video, toward education, health and wellness, and a shift in our clients to include more fitness brands, it was time to refresh.”
Established in 2010 as a full-service public relations and marketing firm, FineAss Marketing has developed a solid footprint in the adult industry by serving many of its largest brands and biggest personalities. It played a pivotal role in raising awareness, developing marketing and public relations campaigns for a number of award-winning adult films, novelties, shows, websites, performers and filmmakers.
Today, as the adult landscape continues to shift toward pleasure products, education, custom and performer-owned content, and less gender defined roles, FAM has taken many steps to meet its clients’ changing objectives. Although traditional PR remains a demanded service, FAM dedicates more time to the creation of full 360-degree marketing plans that address both B2B and B2C market share, SEO, social media and advertising campaigns.
Through its repositioning, FAM's objective is to bring increased visibility to ethical businesses while upholding a focus on health, wellness, positivity, female empowerment and social responsibility. It also aims to appeal to segments such as cannabis, and to help entrepreneurs and eco-activists who seek recognition and awareness.
“FAM is in a unique position in the sex space. We are fortunate to have anywhere between six and eight people operating on behalf of our clients every single day with over 50 years of combined experience. The team develops custom marketing plans with focused PR strategies. We also subscribe to top-of-the-line professional PR software and a multitude of editorial calendar services,” Curry added.
For more information or to schedule a consultation, email [email protected].
