Final Nominees for 3rd Annual 'O' Awards Announced

CHATSWORTH, Calif.—Final nominees for the third annual “O” Awards have been announced, and the winners will be revealed during the ceremony on July 8.

“The ‘O’ Awards recognize the companies and products that raise the bar for the novelty and pleasure products industry,” said Sherri L. Shaulis, senior editor of pleasure products for AVN. “And this year’s nominees include some standouts that are not content to sit back and do the same things over and over again, but take a chance and really push the envelope.”

The “O” Awards—which take place during the AVN Novelty Expo, July 7-9 at the Pasadena Convention Center—will be hosted by sex and relationship expert Reid Mihalko.

“Academy Awards, watch out!” Mihalko said. “I'm honored that I get to be the Billy Crystal of this year’s Adult Novelty Expo’s ‘O’ Awards for AVN, where I'm wrangling some of the web's most talented sex geeks to help me present the awards and then celebrate in style!”

Finalists were culled from pre-nominations submitted by various companies, including manufacturers, distributors and retailers, and then voted on by a panel of industry experts. The winners will be chosen by a separate panel of voters and—in some cases—attendees at the AVN Novelty Expo.

The nominees in the Outstanding Product Debut category will not be announced until the AVN Novelty Expo, since only products debuting at that show are eligible for that category.

The “O” Awards are open to all registered attendees of the AVN Novelty Expo.

Final nominees for the third annual “O” Awards are as follows:

Outstanding Product Design for Women

Bendable You Too, Evolved Novelties

Bodywand, XGen Products

Bubbly Toyfriend, Toyfriend

BzzzBuddies, TME Products

Candy Stick, Papaya Toys

Cheeky Rabbit, XMyBox

Chippendales Diva, Love Fun Play

Cleo, Ono

Form 3, Jimmyjane

Ogee Twist, The Screaming O

MiMi, Je Joue

Silky Touch Me, Synergy Erotic

Trojan Tri-Phoria, Trojan

We-Vibe Salsa, Standard Innovation

Yooo, Fun Factory USA

Outstanding Product Design for Men

Adjust Cock Ring, Marc Dorcel Toys

Aneros Vice, Aneros

Bendable You Too Prostate, Evolved Novelties

Cobra Libre, Fun Factory USA

Duke, Fun Factory USA

Flesh Drive, Flesh Drive

JCobra, Velv-Or

Man Eaters from Outer Space, Big Teaze Toys

Ophoria A-Vibe, Ophoria Bedroom Toys

Pure, Fleshlight

Ring A Ding Vibrating Double Love Ring, Shag Factory

Stilo, Nexus Range

Talon, Evolved Novelties

Tenga Flip Air, Liberator

WooHoo!, The Screaming O

Outstanding Supplement or Enhancer

Embrace Tightening Pleasure Gel, Intimate Organics

Genital Desensitizer Spray, Shunga Erotic Art

Hero Male Enhancement, SLS Specialty

Libigrow/Libigirl, Kretek International Inc.

Pump It Up!, BenWa

The Red Pill, The Red Pill

Sexlets Gum, 4 Waves LLC

Sinsual Shots, Dagus Brands

Sta-Max Plus, BeaMonstar

VIP Male Enhancement, Very Intense Pleasure

Outstanding Innovation

Bendable You Too, Evolved Novelties

Cleo, Ono

Form 3, Jimmyjane

G4 Line, Fun FactoryUSA

Interchangeable Crop Top System, Sportsheets

iRide, Doc Johnson

L’Intimate, Miss Chivus

Ogee Twist, The Screaming O

OhMiBod App, OhMiBod

Reversible Battery Pack for Papaya Toys, Papaya Toys

The Ultimate Kiss, Hypnotic Dreams


Outstanding Lube, Lotion or Potion

Aloe Cadabra, New World Sex Education

Blossom Organics Arousal Gel, Blossom Organics

Cake Kissable Body Spray, Topco Sales

EroSticK, Kama Sutra

Fleshlight Renewing Powder, Fleshlight

Flickering Touch Massage Candle, LELO

Fusion Bodyglide, B. Cumming Co.

Green Tea Intimate Kisses Aphrodisiac Oil, Shunga Erotic Art

Gun Oil Force Recon, Empowered Products

Hula Pleasures, Hula Pleasures

ID Stimulating Gel for Her, Westridge Laboratories

On By Sensuva, Sensuva

Pjur Med Wipes, pjur

Sliquid Sea, Sliquid

Wet Ecstasy Xtra Cooling Sensation, Trigg Laboratories

Outstanding Non-Powered Products

2 Our Way, Wet For Her

Ami, Je Joue

Cello Chaise, Liberator

Crystal Frost Plugs, Virtually About LLC

The Curve, XGen Products

Garden of Edo Organic Intimate Collection, Shunga Erotic Art

G-Spot Lollipop, G-Spot Lollipop

Jawbreaker Ball Gag, Stockroom

Origins Collection Earth, Steele Malone

Pop Tops, Good Vibes Wholesale

Pulse, Liberator

Shower-X, Shower-X LLD

Softcup, EvoFem

Sophia St. James Minx Harness, Aslan Leather Inc.

Spare Parts Deuce Harness, SpareParts HardWare

Outstanding Powered Product

Amazon Blue, T.O.Y.-Thinking Of You

Bodywand, XGen Products

Bullet-Bunny, Rocks-Off

Death By Orgasm Scorpion, LoveHoney LLC

Finger Vibrator, Luxotiq

Form 4, Jimmyjane

Icicles Vibrating Mini Twister, Pipedream Products

Joystick Gyro microSet, JOYDIVISION

MiMi, Je Joue

Mini Mistress Massager, Hustler Novelties

Trojan Tri-Phoria, Trojan

Twilite Dual Ball Massager, Nasstoys

We-Vibe Tango, Standard Innovation

Yooo, Fun Factory USA

Outstanding Apparel or Accessory Brand

Black Label Collection, Baci Lingerie

Body Zone


Dazzlerz Body Ornaments

Electric Lingerie

Fantasy Lingerie


Hustler Lingerie

Magic Silk

New Indulgence

Nippies, Bristol6

Seven ’Til Midnight


Ta-Ta-Toos, XGen Products

T.I.T.S. Brand

Outstanding Marketing Campaign

Avatar Alien Fleshlight Promotion, Fleshlight

Black Label Collection Launch, Baci Lingerie

Castle Megastore Liberator Boutique, Castle Megastore

Colors Against Cancer Plugs, Virtually About LLC

Drop Pants, Not Bombs; Give Penis A Chance; Shag Swag Campaigns, Shag Factory

Extreme Pure Gold Campaign, CalExotics

OhMiBod App, OhMiBod

Pleasure to the People, Jimmyjane

RealTouch In-Store Promotions, AEBN

Ride Dude Lube Saddle Up Y’all Campaign, Sliquid

The Screaming O Traveling Club Show Tour, The Screaming O

Sex in the Shower Display Contest, Sportsheets

Sinrex Radio Campaign, Sinrex

Trojan Tri-Phoria TV Campaign, Trojan

Yooo Campaign, Fun Factory USA

Outstanding Packaging

Bendable You Too/You Too Prostate, Evolved Novelties

Bunnyjuice Boxes, Bunnyjuice

Calla Lily Line, T.O.Y.-Thinking Of You

Garden of Edo Organic Intimate Collection, Shunga Erotic Art

ImPulse, Kama Sutra

Jimmyjane Form Line, Jimmyjane

Kung Fu Sutra Condoms, Ooo Boutique

Laid Line, Laid

Papaya Toys Line, Papaya Toys

Rocks Off Redesigned Line, Rocks-Off

Rock On!, The Screaming O

Sexlets Gum, 4 Waves LLC

Shag Factory Line, LoveHoney LLC

We-Vibe Salsa/Tango/Touch, Standard Innovation

Outstanding Boutique

69 Adult Toys, Tarzana, Calif.

Camouflage, Santa Cruz, Calif.

Come As You Are, Toronto, Canada

Early To Bed, Chicago

Eros 1207, Houston

Good Relations, Eureka, Calif.

Guilty Pleasures, North Charleston, S.C.

Kama Sutra Closet, Ventura, Calif.

Shag, Brooklyn, N.Y.

She Bop, Portland, Ore.

Self-Serve, Albuquerque, N.M.

Smitten Kitten, Minneapolis

Spartacus, Portland, Ore.

Stockroom, Los Angeles

Sugar, Baltimore

Sustainable Passions, Ithaca, N.Y.

Taboo, Richmond, Va.

Tool Shed Toys, Milwaukee

The Velvet Box, Forth Worth, Texas

Outstanding Retail Chain

Adam & Eve

Amazing Super Stores

Ambiance Stores


Castle Megastore




Good Vibrations


Lion’s Den


Lover’s Lane


Peekay (Lovers, Conrev, A Touch of Romance)

The Pleasure Chest


Sara’s Secret/Condoms to Go

Stag Shop


Outstanding Online Retailer

Outstanding Distributor East

Capitol News

East Coast News


MJM Novelties


Williams Trading Co.

Outstanding Distributor West

Christie’s Sales



Good Vibes Wholesale

Holiday Products

Honey’s Place

Universal Distributor