LOS ANGELES — Evolved Novelties on Wednesday announced the launch of their new toy line, Gender X—billed as "a full collection of innovative shapes and buzzworthy devices that enrich playtime for everyone."
With 18 skus to launch this November, and two to three goodies per month rolling out starting in December 2021, these inclusive toys are all about what Evolved is calling a “universal imagination.”
“We’re envisioning a ‘wall for all’,” says Lucy Vonne D’Olimpio, Evolved Novelties’ Sales, Education and ‘Sex Toy Unicorn.’ “We’re letting the shapes and functions speak for themselves, allowing our customers to discover their own pleasure, no matter what that looks like for them.”
The Gender X line includes toys of all shapes, sizes and categories, "from powerful wands to quadruple stimulators, neon clear plugs to pioneering strokers," the company said.
Kits, remote toys and partner play products are also included in the roll-out that emphasizes form and function over gender suggestion or niche marketing. The simple, unspecific packaging is the point, the company said.
“When we realized that some people use our G-spot toys for their prostates and vice versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’ People can recognize the shape they want and make their own decision about how they’ll use it—that’s the key to Gender X," D'Olimpio said.
Evolved said the Gender X includes high-quality materials, robust motors and unique designs—the hallmark of all Evolved Novelties brands—and a five-year warranty. The difference here is that Gender X is purely user-driven, leaving possibilities open-ended, the company added. The result is a welcoming brand that’s less about gender and more about the toys themselves.
Gender X toys will begin shipping the week before Thanksgiving, so contact your Evolved Novelties distributor to find out how to stock Gender X at your store.
