STOCKHOLM, Sweden—After many years in the novelty business, one of the key men behind the successful brand LELO has launched a new venture.
Eric Kalen has launched a new brand, Tickler, which is designed to create a uniquely playful world of sex toys filled with attitude and personality.
"Watching the market develop we believe we have spotted a gap in the low/mid-price segment,” said Kalen, designer and founder of Tickler. "We have created products which give value for money by delivering high quality and a unique concept at an affordable price.”
Since consumers are individuals whose preferences can change from day to day, the creators of Tickler have focused on what they believe are important features in an effort to create a family of vibrators to meet those individual requirements.
The Tickler family starts off with initially five vibrators: Cute Tickler, Rebel Tickler, Sunny Tickler, Mystic Tickler and Bunny Tickler. The product range is as individual as the customers and is meant to ask the world, "Which Tickler are you?”
Cute Tickler boasts a generous surface that allows for vibration over a large area. Bunny Tickler hug the clit or gives spot-on vibration with its nose. Mystic Tickler gives a soft fluttering experience with its sprouts. Rebel Tickler is a versatile vibrator for both internal and external stimulation. Sunny Tickler gives sensations with its textured surface. The products are at a price point where the customer can afford to collect them all, company officials said.
All Ticklers have their individual character and qualities but they have one thing in common: The focus is on the important features needed to make a quality product that delivers time and time again. All products are quiet, feature one powerful speed, are waterproof and are made of body-safe materials.
Each of the vibes comes in contemporary packaging with a stand for storage and display.
Tickler products are manufactured at Tickler’s own factory in China. The production is ISO 9001 certified and the products are CE, RoHs and WEEE marked.
The suggested retail price on the initial five vibes is $34. More products are scheduled for release beginning in 2010.
For more information, visit TicklerVibes.com.
