NEW YORK—Emojibator, the creator of the eggplant emoji vibrator, wants more women to orgasm and feel comfortable talking about it. To help, Emojibator launched a video campaign to advocate for women’s equality in a place lagging behind their male counterparts: the bedroom.
The campaign is anchored in two digital videos, Empowerment Feels Good and Men Don’t Know; one video puts a twist on the female empowerment movement and the second approaches the climax gap from the male perspective.
They videos were created in partnership with Terri & Sandy, an independent and female-owned and operated advertising agency. “Let’s close the climax gap” was penned after the agency discovered that women have 30 percent fewer orgasms than men. In addition, men are able to talk openly and candidly about masturbation while women report it as a hush-hush topic.
On the campaign’s purpose, Emojibator cofounder and Chief Marketing Officer, Kris Jandler, said, “After 19 years of ignorance, my college girlfriends jokingly gifted me a candy-cane vibrator and forever changed my confidence as a woman. Emojibator’s laughter-inducing brand is uniquely positioned to disrupt our orgasm-shaming culture and educate women on their self-pleasure powers.”
“Orgasms are a fundamental truth of human sexuality that deserve to be celebrated,” Jaime Jandler, cofounder and CEO added. “This campaign is our first step at spreading masturbation awareness and inspiring a new generation of sex positivity.”
For more, visit Emojibator.com.
