OTTOWA, Canada—When it’s your job to extoll the virtues of pleasure products, it’s not often a unique product get by you.
But that almost happened to Emily Morse of the popular Sex With Emily radio show on SiriusXM, until a listener called in.
“The other day, a woman called into the radio show and asked me if I’d tried a toy called Zumio yet,” Morse said on a recent episode. “Shockingly, I had not! So, I reached out to see if they’d send me one—which they very kindly did. Let me just say: Stop. The. Presses. This thing is totally different.”
The result of this happy discovery led to a collaboration between the brand and the Sex with Emily media platforms, across which Emily has been spreading the news of Zumio’s “Pleasure Revolution” to her vast, sex-positive audience.
“Zumio is really all about exploration,” said Joan Highet, the brand’s Chief Retail Officer. “Our customers quickly find out they can use Zumio to learn about their bodies like never before. We’re thrilled to have Emily share that message with her fans.”
Although the product may have been new to Emily, consumers have made Zumio one of the fastest-growing products on the global market since its introduction three years ago, largely due to what it isn’t: It’s not a vibrator, and it’s not designed for any specific gender or body part. Instead, it quickly rotates its small, round tip to allow pinpoint stimulation of whatever it touches.
Working together with Zumio, Emily and the Sex with Emily team are creating content to build awareness for the product. And because her podcast that sees over 1.5 Million unique downloads per month, Zumio’s pretty sure Emily will be able to make up for letting them sneak passed her for so long.
For more information on Zumio, U.S. retailers are urged to contact East Coast News at [email protected], or by visiting MyZumio.com.
To learn more about Emily Morse and the Sex with Emily media platforms, visit SexWithEmily.com or email [email protected].
