BROOMFIELD, Colo.—Adult products distributor Eldorado Trading Company has named Preston Garland as vice president. Garland will report to Eldorado CEO Wanda Garland, assisting with general operations and developing long-term strategic planning.
A Colorado native, Garland joined Eldorado in 2010 as a shipping and packing lead before moving on to the marketing department as Senior Marketing Strategist from 2012 until 2019. Garland left Eldorado in the summer of 2019 to attend graduate school at the Leeds School of Business at the University of Colorado in Boulder. Garland returned to the company after he graduated last May with an MBA. His studies included a special focus on Finance and Real Estate and helped to expand his experience and knowledge in all areas of management and leadership.
Since Garland’s return, he has worked closely with the Eldorado executive team, focusing on special projects.
“My biggest priority is creating a vision that drives Eldorado to be the best distributor possible for our employees, customers and manufacturers,” he said. “In these uncertain times, it is more important than ever to be an honest partner while the industry navigates the headwinds of supply chain disruption and inflation during the ongoing pandemic.”
“I’ve really enjoyed working with Preston. His understanding of many areas of the business and his influence in the industry have been a big benefit for me personally,” said Derek DalPiaz, Eldorado’s Director of Sales and Marketing. “In addition to his business acumen, his meticulous nature and calm demeanor have been key in driving projects and solutions that help our customers and vendors.”
Eldorado CEO Wanda Garland said she was gratified by her son’s return to the company. “It’s exciting to have Preston back at Eldorado after completing his MBA. I look forward to mentoring his growth as we lead this company into the future. It gives me much pleasure to have his support as we continue to fortify Eldorado’s legacy as a leading distributor in this industry.”
Garland will be working at the company’s headquarters in Broomfield, Colorado.
The company is online at Eldorado.net.
