NORTH HOLLYWOOD, Calif.—Pleasure product manufacturer Doc Johnson has debuted new branding for its classic item, The Realistic Cock.
“Repackaging an existing line is always a tough decision to make,” said Cheryl Hanslip, Product Development Manager at Doc Johnson. “We want to make sure the customers know that the high-quality and functionality have not changed, but make it easier for retailers to stock, market, and, most importantly, sell.”
The new packaging is more streamlined and transparent, so customers can see the product inside rather than a photo on the box cover. The packaging color scheme has been updated with shelf appeal in mind. The boxes are slim, allowing for easier storage and display in retail stores.
“The Realistic Cock is such an important line, and I’m excited that this updated look is more inviting and fun,” said Kerin DeFrancis, Director of Sales at Doc Johnson. “So many dildos and dongs can be too intimidating for first-time users, but with The Realistic line, they can see and decide exactly what they want.”
The Realistic Cock line offers a variety of size and shape options. Each of the cocks is created from the cast of a real, erect penis that was molded at Doc Johnson headquarters in California. Constructed from dual-density UltraSkyn rubber, patented by Doc Johnson, the dildos have an ultra-realistic feel. Each Realistic Cock comes in three color options including vanilla, caramel, and chocolate.
Additionally, each is compatible with Vac-U-Lock, a patented system which allows the realistic dildos to work with any Vac-U-Lock plug, including coordinating harnesses, vibrators, handles, suction cups, or a double-sided plug.
Chad Braverman, chief operating officer of Doc Johnson, is proud of the launch.
“It feels great to rebrand and repackage such an important line for Doc Johnson. The Realistics have been a best-seller for us and for so many retailers across the world for so long, and we are confident these new shapes and packages are going to be a massive hit,” Braverman said. “There have been so many copies—and copies of those copies—of the Realistics over the years, but when it comes to quality, there only has been and will ever be one true Realistic Cock.”
For more information, adult retailers can contact their sales representative or email [email protected].
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