NORTH HOLLYWOOD, Calif.—American pleasure product company Doc Johnson has partnered with Lion’s Den for a series of billboards across Las Vegas featuring Doc Johnson’s newest line of vibrators, Ritual.
Ritual debuted at the Adult Novelty Manufacturer’s Expo (ANME) in July 2022 and was officially released in December. The line is comprised of six soft-silicone vibrators—Chi, Euphoria, Sol, Zen, Aura and Dream.
“At Lion’s Den we know that sexual health is as much a part of self-care as working out, dieting or any other wellness regimen,” Lion’s Den director of marketing Pete Potenzini said. “We love that Doc is emphasizing the mental as well as the physical and emotional health benefits that come from exploring one’s sexuality.”
Danny Gibson, senior buyer at Lion’s Den, added, “We knew the airy silicone feel of this line would be both well-received by and an exciting new experience for many of our customers. They really are the epitome of affordable luxury, and they make a great addition to anyone’s pleasure trove!”
Ten of these collaborative billboards are already displayed throughout Las Vegas, promoting both Ritual and Lion’s Den’s two stores there. They are expected to stay up through March.
“I’m thrilled to be partnering with Lion’s Den on these billboards,” said Doc Johnson sales manager Kerin DeFrancis. “They understand what we wanted to do with Ritual and have committed to selling the whole line. By putting these billboards up, we’re confident people will be intrigued and turn to a Lion’s Den store to learn more.”
All six of the new Ritual items are available with displays and planograms through sales representatives or via email at [email protected]. Additional marketing materials can be found at the company's online resource center, B2BDocJohnson.com.
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