LOS ANGELES—Doc Johnson on Friday announced plans to launch its temporary, traveling vending machine installation this evening.
Doc Johnson has transformed a traditional vending machine into a technicolor touring pop-up, which will feature a curated selection of high-design Doc Johnson products (including the TRYST™ multi-erogenous Silicone Massager, the BUZZ™ Liquid Vibrator, and the multi-colored American POP! Mode plug), as well as select Doc Johnson swag.
The "Pop Up Pleasure Machine" will travel to various locations across the USA for a few days at a time, and will tour the country throughout the next few months and into early 2018.
The machine’s first stop will be today in downtown Los Angele for Whitney Bell’s press-magnet exhibition, "I Didn’t Ask for This: A Lifetime of Dick Pics," which recently caused a stir in San Francisco and is now making its way to Los Angeles.
The machine will make its second appearance this Saturday at Boomtown Brewery in DTLA for a party at the Disco Dining Club—an underground, bi-monthly supper club which draws in tastemakers like Dita Von Teese and has been heralded in the press as “Los Angeles’ Most Decadent Dinner Party."
For the remainder of the Pop Up Pleasure Machine’s multi-city tour, Doc Johnson will announce the ongoing vending machine’s locations via press releases and on its social media platforms, including Facebook, Instagram, and Twitter.
“Our new campaign, the ‘Pop Up Pleasure Machine’, aims to expand our reach, and drive awareness of the Doc Johnson brand amongst a millennial audience in particular,” said Doc Johnson Marketing Executive Erica Braverman. “We’re finding that people, and millennial men and women especially, want to break the ‘sex toy taboo’ with us; and they also want to engage with brands in an authentic, experiential way.”
“The point of this project is really not about the sale of individual products, but is more so a unique and interesting way to connect with a new audience— while also sparking conversation and generating excitement for pleasure products in general,” said Doc Johnson COO/CCO Chad Braverman. “I think that this pop-up concept is right on brand for us, and something that people will love getting involved in.”
Scott Watkins, Doc Johnson VP of sales and marketing, said: “While customers can already see our products in retail stores across the country, we wanted to provide another way to create top-of-mind awareness for people who wouldn’t have otherwise thought of sex toys as a holiday gift. Our retail and distributor partners should prepare for an influx of demand for Doc Johnson products in general—with a particular focus on TRYST, BUZZ™, and our American POP! collection.”
For more information and tickets to Whitney Bell’s "I Didn’t Ask for This: A Lifetime of Dick Picks" exhibition, click here.
For more information and tickets to Disco Dining Club’s ‘Playground Edition’ pop-up event, click here.
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