Dennis Paradise, founder and CEO of Paradise Marketing, is the 2020 recipient of the “O” Awards Lifetime Achievement honor.
“Dennis is a true veteran of the condom business,” said Wayne Decker, chief operating officer for Paradise Marketing. “His wealth of knowledge and focus on customer service has helped him carve out a unique niche in the adult industry He has taught me a great deal and it has been a pleasure to work with him for the past 25 years. I’m happy to see him recognized with this award.”
Paradise founded Paradise Marketing in 1978 as a specialty distributor of the biggest condom brands and after adding K-Y into its inventory, Paradise Marketing quickly became the adult industry’s go-to source for the most popular condom, lubricant and sexual wellness brands in the nation. Soon brand managers of Astroglide sought out Paradise Marketing for their adult retail distribution needs, establishing it as the official distribution channel of the world’s best-known and most trusted brands.
“My family has been in the condom business since 1943 and I founded Paradise Marketing in 1978 with a unique understanding of that industry that no one else had,” Paradise has said. “The companies’ CEOs remembered me as a kid.”
Since 1978, Paradise Marketing has since achieved top status as distributor of the condom, lubricant and intimate product industries’ best-selling mainstream brands. His reputation for respected business practices is acknowledged throughout the adult retail realm.
“Since I began working with Dennis five years ago, it has been an absolutely wonderful experience,” said Michelle Lisa, national sales manager for Paradise Marketing. “Dennis has taught me so much about the industry, but has been so positive and made sure I am comfortable in representing his company. It has been one thrill after another, and it is incredibly exciting to see Dennis being honored this way.”
Paradise Marketing launched with an inventory of the biggest condom brands, including Lifestyles, Trojan parent company Johnson & Johnson, and Durex, and soon brought on K-Y because lubricants were an essential, yet underserved, product category at the time. In 1996, Astroglide looked to Paradise to handle its sales and marketing. Now, with more than 40 years in business, the distributor handles the most prominent condom, lubricant and sexual wellness brands in the world.
Paradise has built a business and career bringing adult brands into mainstream and mainstream brands into adult. The market cap of the companies the company works with together reaches about $400 billion.
Paradise Marketing’s brand lineup now includes Lifestyles, ONE, Sir Richards, Durex, Kimono, and Trojan brand condoms; Astroglide and K-Y lubricants; Fleet enemas; Summer’s Eve feminine hygiene products; and many more.
