LOS ANGELES—The first item from new manufacturer Clandestine Devices, the Mimic personal massager, will begin shipping to distributors and, in turn, retailers starting in January.
The latest venture from performer/director Jules Jordan, Clandestine Devices made its debut last January at the AVN Novelty Expo, and will once again exhibit at the B2B trade event Jan. 18-20 at Hard Rock Hotel & Casino Las Vegas.
The Mimic is a powerful personal manager that is ergonomically designed to fit into the palm of the hand and provide external stimulation. Mimic boasts eight vibrational patterns and six speeds.
“It starts on a medium speed, and the user can adjust up or down from there,” Jordan told AVN.
The waterproof and rechargeable massager comes in three rich colors—black, lavender and seafoam green—and resembles a soft and curvy stingray.
“I looked at things that people use every day and looked for something that could be modified and used in a new way,” Jordan said of his creation. That thought process, he said, spurred him to branch out from producing and distributing adult movies and enter into the pleasure products side of the industry.
‘I kept looking at the mouse used with computers, and realized that’s something many people are comfortable using,” he said. “I didn’t want something that was blatantly sexual. You can leave the Mimic out and no one would automatically think it was a sex toy.
“I’ve always been fascinated with the stingray shape, and using it for the basis of the design and adding the curves makes it perfect to match the contours of the body,” Jordan continued. “It’s even great to use it as a neck massager!”
It took two years from design to a finished product, Jordan noted, and much of that time included testing by focus groups.
“The feedback was absolutely overwhelming in a positive direction,” said Kim Faubel of Clandestine Devices. “The moment people see the Mimic, they’re impressed because it looks different, especially to those who attend trade show after trade show. People really appreciate the colors we chose, and the shape, as well as the feel of the silicone.”
The dedication to detail, form and function will be a hallmark of Clandestine Devices, Jordan said.
“I don't want to be a company that releases 100 SKUs a year,” he said. “I want to be a company that might only release one or two products a year, but they are products that have a major impact.”
“We will always be thoughtful with our products,” Faubel agreed. “You can always expect beautifully designed products that are crafted with functionality in mind.”
The Mimic will be available from East Coast News and Holiday Products in the U.S. and through Scala and Eropartner in the EU. More distributors will be announced shortly, Faubel noted.
For more on the Mimic, which retails for $120, visit ClandestineDevices.com. For sales inquiries, email [email protected].
