LOS ANGELES—Many new brands are making their way into the pleasure products industry, launching creative designs, packaging, and ways to make their products stand out from the crowd. Southern California based Our Erotic Journey, known as OEJ, decided to change the status quo by focusing on quality and pricing.
James Guo, founder of OEJ, shared the origins of his company. “I decided to launch Our Erotic Journey after seeing how many subpar products flooded the market in the name of ‘value.’ Being aware of high-end lines like Lelo, WeVibe and so forth, I knew there was a place in the market for high-quality products at cost-conscious prices for consumers who weren’t as discerning as others about brand names but deserved body-safe, long-lasting, and effective toys at a fair price,” James mentioned. To respond to those consumer needs, he launched Our Erotic Journey in 2020.
James boasted, “One of the things that sets Our Erotic Journey apart is our commitment to creating products that promote sexual wellness for all. We’re not just about selling products; we want to contribute to a larger conversation about how pleasure and health go hand in hand.”
As a new brand, there are always several features to distinguish the line from the many in the market and the most important aspect for OEJ is the desirability of the product. The first question James considers is if the product is something consumers need or are asking for and if there is a large pool of potential customers for those products.
The second is an often overlooked benefit for the majority of pleasure products on the market. James responded, “We have a five-year manufacturer’s warranty on all of our products, so we only bring quality toys to market that withstand rigorous testing.” By including a five-year warranty on every product, it protects the consumer and establishes confidence with every purchase.
With every shape and design, there is competition to release an item that stands out from the others. James remains aware of what is available to buyers, both online and in brick-and-mortar stores. Drawing on his goals of supplying both quality and cost awareness, he added, “We pay close attention to what retailers are stocking and where they may be lacking and try to offer affordable alternatives.”
By paying attention and following trends within the industry, James keeps a close eye on what customers are seeking. He feels “there are quite a few interesting trends that have emerged recently. For example, consumers are becoming more focused on wellness and inclusivity in their choices of pleasure products. There’s also a growing demand for items emphasizing comfort, adaptability, and gender-inclusive design.”
OEJ’s latest additions include the much in demand materials of glass and silicone.
James shared, “Our new glass collection has increased interest, mainly because glass toys allow for temperature play and cater to all genders.” He continued, “People are also looking for high-quality materials like medical-grade silicone and borosilicate glass, both of which provide both durability and safety.”
Technology has also impacted the variety of products available from OEJ. Answering the trend, OEJ released their app-controlled pleasure toy, the Harmonix Duo Pulse, which offers flexibility and control from a distance.
Offering over fifty different items in six unique collections, OEJ’s standouts include their ergonomically distinct Solar Ring Finger Vibrator with its compact size and ease of use, it’s popular with both new and experienced users, the "O" Award-winning Sexy Pot Marijuana Leaf Massager, which follows the trend of combining the appeal of cannabis with a multispeed vibrator, and the Blue Flame Glass Dildo, part of their new glass collection that allows for temperature play with its visually striking design.
James’ belief is that with the company’s foundation of sexual wellness and inclusive products, there’s no end in sight to Our Erotic Journey’s continued path to becoming a well-established brand for consumers throughout the US and world.
