LOS ANGELES—CalExotics, one of the world’s most trusted names in pleasure products, has signed an exclusive deal with international distributor Scala. This partnership makes Scala the official distributor of CalExotics and Jopen products in 26 countries in the European Union.
“This is the biggest exclusive deal in CalExotics history,” said Susan Colvin, founder and CEO of CalExotics.
Scala has been a strong supporter of CalExotics and has done extremely well with their exclusive projects such as the Inspire, Jack Rabbit Signature, and Red Hot Collections. With the recent changes at Scala, it was a great opportunity for the two companies to make a strong partnership and consolidate distribution channels in the EU.
“Scala has been an invaluable partner for us for many years and we are thrilled to work exclusively with them,” said Jackie White, Executive Vice President of CalExotics.
As CalExotics' exclusive EU distributor, Scala will focus on promoting the CalExotics brand within the EU. The company will bring in a CalExotics "Brand Ambassador" to help further support the partnership.
Walter Kroes, Director at Scala, stated, “CalExotics is a world-class brand, and we plan to do all that we can to promote it. Our Brand Ambassador will be an asset to our team and for our retail customers.”
Under this partnership, retailers and customers throughout the EU will see consistency in product pricing and availability. They can also expect the highest level of customer service and support from Scala and CalExotics. The companies will work together as a one-stop shop to ensure that retailer partners have access to everything CalExotics has to offer. This includes marketing material, collateral, product information, and more.
“We’ve already started working on exclusive content and material for our customers. We can’t wait to expand the CalExotics brand,” said Trudy Pijnacker, Director at Scala.
The European Union may order CalExotics and JOPEN products today here.
Pictured: The CalExotics Scala team.