NEW YORK—Boy Butter’s CEO said the company and cable provider Comcast have come to an agreement that will allow the manufacturer’s commercials to air during RuPaul’s Drag Race.
“I’m happy to announce that the subsequent press coverage and the rightly directed indignation thrust upon Comcast brought forth those winds of change,” Boy Butter CEO Eyal Feldman wrote in a new blog post. “Chicagoans themselves will soon see what all the fuss was about when they tune in at 8/7 central to VH1’s Rupaul’s Drag Race.
“After only six days since my article was posted Comcast graciously reached out to me and we amicably worked out a fair resolution,” Feldman added. “They released a positive statement regarding the matter, which highlights our budding Comcast/Boy Butter relationship; ‘We recently connected with the advertiser, and we are working together to revisit their campaign needs based on what is available in the local Chicago market.’ If this is not an affirmative outcome I don’t know what is. It just goes to show you that Boy Butter can fight more types of friction than we ever expected.”
The commercial—which features Seth Fornea wearing just a yellow apron with the Boy Butter logo on it and working a wooden butter churn—was banned by the cable company from airing during the current season of RuPaul’s Drag Race. The commercial continued to air on VH1 in Los Angeles, San Diego, New York City and nationwide in Canada on OutTV.
“I wanted to send my thanks to all those who amplified our voice and supported Boy Butter in this struggle,” Feldman wrote. “We received heartfelt support worldwide from fans of the product, the gay community, members of the press and folks who never heard of my product before but thought we needed to be given a fair shake. This was a victory for the right thing to do and we are forever grateful that the playing field in the Midwest, and the rest of country got a little more equitable through this experience.”
For the entire post, click here.
For more on Boy Butter, a brand of personal lubricants geared specifically toward gay men, visit BoyButter.com.
