GARDEN CITY, N.Y.—Blush has announced a strategic rebrand that highlights its expansion into education, innovation and inclusion. It also has rolled out a new mission statement with the aim of setting a new standard for the way companies incorporate sexual wellness into their marketing and business practices.
A part of its rebranding was its name change—having been previously known as Blush Novelties, the company is now doing business as Blush to reflect an important shift in the adult industry. No longer considered “for novelty use only,” the company believes pleasure and intimacy products are more mainstream than ever with consumers and retailers seeing them as essential self-care tools.
"Blush recognizes the value of sexual wellness products in a healthy and happy lifestyle," Blush CEO Verna Meng said. "We create the highest quality products, and our consumer’s safety and wellbeing are a top priority. These products truly are self-care tools, and at Blush, we have outgrown the ‘Novelties’ element that was once a part of our branding. We create vibrators, massagers, c-rings, and more—these are wellness products that serve a need!"
Last year Blush unveiled its Blush U Retail Education Initiative and Sexual Wellness Training Program, featuring live and pre-recorded events hosted by resident Content Creator and Sex Educator Tawney Seren and custom-designed to help adult retailers, staff, customer service support and more provide customers with the best in service and sexual wellness products. As it continues to evolve, the company pledges that customers and retailers can look forward to exciting new products, education tools, packaging and more.
“Education is especially important to normalize conversations about pleasure,” said Blush sales manager Nancy Cosimini. “We can break down barriers, destigmatize sexuality, and make it easier for customers to find value in our products right away. Our new mission statement makes our commitment clear: 'Blush is a sexual health brand committed to pursuing pleasure with innovation, education and inclusivity. Our mission is to enhance intimacy with thoughtful products designed to celebrate all bodies.'”
To view Blush’s newest catalog, log into your account at blushlove.com.
