GARDEN CITY, N.Y.—Blush has announced the launch of its new brand ambassador program, which was developed in response to the growing demand for Blush products on the consumer level. With a focus on retailer support and brand awareness, the Blush Brand Ambassador program is bolstered by the addition of three new representatives led by industry veteran CeeCee Peters.
New to the Blush brand ambassador team is Carolina Bastida, covering Southern California east of Los Angeles; Kathi Pepper, covering Mississippi, Alabama and Pensacola, Fla.; and Julia Westgate, covering the Detroit and Toledo, Ohio areas. As the team grows, it will expand to cover even more parts of the U.S. where sales of adult goods continue to increase.
These Blush brand ambassadors are tasked with visiting stores to provide training, merchandising assistance, product information and customer support for functions and events. This means that Blush customers will have the opportunity to learn about the brand firsthand by interacting with new products, asking questions face-to-face, and sharing direct feedback with their Blush representative.
“Our business partners are very important to us, and we want to grow those partnerships with strategic support," Blush sales manager Nancy Cosimini said. "With a larger team and more feet on the street, not only are we able to share more information about Blush products, but we are also able to learn more about the needs of our customers. Blush wants to be a solution, and feedback from the front line helps us to accomplish that.”
Cee Cee Peters brings more than 20 years of adult wholesale distribution experience to Blush. Her strong customer support skills and dynamic energy help customers increase their market share while learning more about all areas of the industry.
Carolina Bastida began her industry career working in adult retail, which led her to work as a brand ambassador for a popular lubricant company. While supporting the Blush team with customer support and service skills, she is completing a psychology degree and plans to build a career as a sex educator.
Kathi Pepper joins Blush with more than 27 years of industry experience, ranging from developing a home party company to opening and running two adult retail outlets, including a brick-and-mortar shop. Prior to home parties, Pepper worked as a psychologist and uses that valuable skillset along with her product knowledge and customer expertise to benefit the Blush team.
Julia Westgate joins Blush with experience in adult retail operations and ownership, and her friendly customer engagement skillset along with her enthusiasm for Blush products and their benefits complement the growing ambassador program.
The brand ambassador program is part of Blush’s larger initiative to educate and increase communication with its retail customers, which includes the recently announced Blush U Lunch & Learn program. Retailers interested in having their store included in Blush’s programming should contact their preferred representative or make a request through their distributor.
To view Blush’s newest catalog, visit blushlove.com.
