Making It Easier to Get Hard

CYBERSPACE—The little blue pill, aka Viagra, turned 20 in 2018. Back in 1998, that medical advance was cheered by men everywhere—not only those with erectile dysfunction, but also men who wanted to improve their performance in bed. (Anecdotally, we’ve heard this also includes men working in adult entertainment, who, no matter how they excel at sexual athletics, just might benefit from a little help staying hard during the long hours they spend on set.)

Also this year, it became possible to obtain generic alternatives to both Viagra and Cialis (the latter came on the market in 2003). And combined with the increased availability of online, it’s easier and cheaper than ever to treat erectile dysfunction. This has been a welcome development for men who want to avoid the hassle of a doctor's visit … or the embarrassment of purchasing ED drugs at the local pharmacy.

Today a new service has launched that makes it even easier for men to get their fill of boner pills. Dr. Alex Jovanovich and his team at are offering online prescriptions for the generic versions of both Viagra and Cialis. But what makes different is that these blue pills are chewable.

According to newly released company PR, “Whether you need a confidence boost or are just looking for better, more enjoyable sex, there’s always room to take it up a notch. Unlike the pills on the market, the chewable tablets dissolve quicker, can be taken on a full stomach and jumps into action up to twice as fast for many men, so there’s no delay after foreplay. Plus, BlueChew’s dosage is not affected by food and beverage intake and there’s no water necessary to take it, so you can be ready whenever that magic moment strikes.” lets men choose the form, flavor, dosage and active ingredients that are right for them. Patients choose a plan from those listed on and then begin receiving either sildenafil or tadalafil—the generic alternatives to Viagra and Cialis—in discreet brown paperboard packages with Jovanovich’s address as the sender, sans any mention of a company name.

According to the company, the sildenafil chewable takes about 20-30 minutes to kick in and lasts for four to six hours, while the tadalafil chewable lasts 24 to 36 hours. The chewable tablets are available via three different monthly plan options.

Though there’s no medical office to visit, prospective patients do need to fill out a questionnaire first. Those who don’t have medical conditions that make them unsuitable for ED medications will soon be receiving a pouch of happy-ending pills in the mail, at a fraction of the cost that patients have been forking over during the first two decades of the Viagra era.

“More than two million prescriptions for sildenafil or tadalafil are written each year in the U.S., yet more than 30 million men in the U.S. could benefit from this medication,” Jovanovich asserts. “BlueChew makes the process affordable, convenient and discreet for those who don’t want to take pills but still want the confidence of being at their best.”

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