OAKLAND, Calif.—After expanding its product range in over 1,200 Target stores nationwide and launching for the first time in luxury department store Saks Fifth Avenue, Bloomi is set to launch Link, the brand’s new flexible handcuffs.
Officially launching on Oct. 3, Link is made from body-safe silicone which allows them to easily slip on and off the wrists for pain-free bondage play. The flexible handcuffs also have no locking mechanism, meaning that the wearer has the ability to actively opt into their own submission.
Bloomi’s CEO and co-founder, Rebecca Alvarez Story, is a sexologist with over 10 years of experience helping people navigate a variety of sexual wellness topics and maximizing their sexual agency. Story has also been named "Next 1000" and a "Latina Trailblazer" by Forbes and a 2021 Changemaker by Well+Good.
Story commented, “Most handcuffs on the market are made from leather, bulky, and require lots of tying or securing. That usually means they’re not vegan-friendly, intimidating to buy, or not aesthetically pleasing. Link is compact, sleek, and made of stretchy medical-grade silicone, perfect for both kink newbies as well as individuals who’d like to get into more advanced BDSM play. Flexible handcuffs also don’t involve safety concerns such as overstretching one’s limbs when they’re restrained.”
Link will be available for purchase on thebloomi.com, with an exclusive pre-sale starting Sept. 26, offering a 20 percent discount using the code LINK20.
All Bloomi toys are made out of non-toxic materials: 100 percent medical-grade silicone and stainless steel. This is due to the brand’s Clean Standard, the industry’s first expert-developed commitment to body-safe standards. Bloomi’s plant-based formulas are free of vulvar allergens such as glycerin, gluten, alcohol, artificial dyes and fragrances. Furthermore, the packaging is made with sustainable, compostable and recyclable materials.
Link specifications:
• Made with medical-grade silicone
• No parabens, phthalates, or materials that disrupt intimate skin
• One size fits all
• Waterproof and travel-friendly
• Compatible with water-based lubricants
• 2" Diameter x 7" L (3.5" when folded in half)
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