MUMBAI, India—Indian sexual wellness brand IMBesharam.com has launched a new live chat program, "Shameless by Besharam," with television and social media star Uorfi Javed.
In the first episode of the show, according to a company announcement, Javed "addresses her journey of exploration, sexuality, sex toys and more." The announcement went on to expound, "This talk show not only captures a Bollywood celebrity talking openly about their sex life, but also highlights the need for more such honest and candid conversations about sex and pleasure."
"We are excited to welcome Uorfi Javed, an artist representing the new generation of Indians, to the Besharam family. Her unique approach to questioning societal restrictions and standing up against accepted norms and traditions, while making waves and buzz wherever she goes is a representation of Besharam's attitude and way of life," IMbesharam.com co-founder and COO Raj Armani said.
"We believe this collaboration will pave the way for acceptance and honesty about sexuality in India while encouraging the young generation to defy the existing stigma and taboos in our country," he added.
A 90-second teaser of the show is available to view here.
Follow IMBesharam on Instagram @imbesharam.
