MIAMI—Baci Lingerie, a new brand of sexy lingerie, is set to open its first of many worldwide showrooms. The inaugural showroom will open in China next month and will be three times the size of the standard showrooms.
According to Nathan Huxely, director of marketing operations, "We have received such an overwhelming positive feedback about our magnificent booth we displayed at the International Lingerie Show that we decided to build and construct showrooms around the world that mimic the display of our booth. We feel that Baci Lingerie should be closer to our customers/buyers, who will be able to visit the showrooms and see our latest styles and trends. We also feel that we would like to build and develop a relationship with direct buyers in all of our markets."
Huxley added, "The first of many showrooms will be built and opened next month [within 28 days] in China. We are planning to open three more showrooms in that region in the next four months."
The showrooms will display photos of Baci Lingerie's latest works of art with lighting provided by elegant chandlers. Walls of sleek 180-inch LED televisions will showcase the company's revolutionary lingerie and eyelash videos. The showroom will be modeled after the booth that debuted at the International Lingerie Show and will be displayed at all major fairs and expos worldwide. Buyers will be able to visit the showroom and view the latest styles of Baci Lingerie and upcoming collections and sub-collections.
Buyers will also be able to place orders directly at the showroom with the help of attentive customer service representatives. According to a company release, Baci want to “captivate the customer by creating an experience that will be enjoyable and unforgettable. Complimentary champagne and beverages will be served to buyers while they spend time in our showrooms and view our latest collections and future developments, and also give their feedback on what they think can make the brand stronger.”
"We decided to open our first showroom in China to support our main sponsoring of the upcoming show at the Asian Adult Expo in Macau Aug. 22-24," Huxley said. "Plans for future showrooms include different locations on every continent and for each region. As we grow and develop more partnerships worldwide, we will try to bring showrooms to each partner’s country so that Baci Lingerie as well as our partners can develop a strong connection with all of our customers. Showrooms will not be open to the public and will not be retail stores."
Pictures and updates of the showrooms can be seen on the website Baci-Lingerie.com. For more information, email [email protected].
