MIAMI—After more than three years of work and planning along with a more than $20 million investment, Baci Lingerie is proud to announce the official worldwide launch of the new Black Label collection that will be presented for the first time ever at the famous Salon de la Lingerie, Jan. 22-24 at Porte de Versailles in Paris.
The Black Label Collection's photo shoot was the most expensive lingerie shootings ever and a sneak peek of the new collection with a global promotional trailer can be seen at Baci-Lingerie.com/Black-Label-Collection. For a gallery of images, click here.
Baci Lingerie invested $20 million to redefine what affordable luxury truly means. Baci Lingerie's dedicated and experienced design teams from around the world worked closely together for many years to deliver what will be an entirely new category of sexy lingerie and will change the way the world views lingerie forever.
“As the main sponsor of the Salon de la Lingerie show we felt that this is the perfect platform for us to launch our Black Label Collection and display it to the world,” said Baci Lingerie COO Robert Rosen. “There is no better venue to introduce our revolutionary new collection than at the biggest lingerie show in the world where all the top companies and brands will be. Our second collection had a total budget of $20 million and will include over 500 new styles of beautifully and sophisticatedly designed lingerie. The Black Label collection will have a high-end lingerie styled theme, similar to European chic style, for 95 percent lower prices than other brands such as La Perla and Agent Provocateur. We designed the Black Label Collection to create an entirely new category of lingerie. This new category of extremely high-end designed lingerie for an extremely low price will definitely revolutionize the industry."
The Black Label Collection's photo shooting was the most expensive lingerie shootings ever and follows the same concept as their first collection, whereby each of Baci Lingerie’s 500-piece collection was shot so that each style had their own setting with front and back pictures and in video format to provide an intimate and personal touch to be shared with the customers. A total of 1,100 pictures and 550 videos will debut with this Black Label Collection.
"Just for the photo retouching we invested more than 5,000 hours, the shooting alone had a budget of over $5 million plus printing costs of $3 million for 50,000 Black Label Collection books which weighs more than 6 kilograms. Managed by a globally acclaimed Italian production team which included the best photographers in the world, the $5 million photo shoot was held throughout three extravagant castles in Southern Germany, the U.K. and France," Rosen said.
Baci Lingerie is looking forward to meeting new partners and developing new relationships at upcoming shows like Salon International de la Lingerie Paris in January 2011. Additionally, Baci Lingerie also has a mono brand store concept. If you are interested in being a part of a Baci Lingerie mono brand store in your country, email [email protected].
