MIAMI—Baci Lingerie, the newest and hottest brand of sexy lingerie, announced they invested $20 million in the past 14 months for their second collection, which will be known as the Black Label Collection.
Baci Lingerie will officially debut the Black Label Collection worldwide at the January Salon International de la Lingerie 2011 Show (biggest lingerie show in Paris) and later at the International Lingerie Show in Las Vegas in March.
Robert Rosen, chief operating officer of Baci Lingerie, said, "We are extremely excited to present the Black Label Collection at these world-famous trade shows. We feel that the Black Label Collection will create an entirely new category of lingerie that the world has never seen before and ultimately change the industry forever."
The Black Label Collection's photo shoot follows the same concept as their first collection, whereby each of Baci Lingerie’s 550-piece collection was shot so that each style had its own setting with front and back pictures and in video format to provide consumers with intimate, detailed views. A total of 1,100 pictures and 550 videos will debut with this Black Label Collection.
"Just for the photo retouching we invested more than 5,000 hours. The shooting alone had a budget of more than $5 million, plus printing costs of $3 million for 50,000 Black Label Collection books," Rosen said.
Managed by a globally acclaimed Italian production team which works with top international photographers, the shoot was held throughout three extravagant castles in Southern Germany, the United Kingdom and France (Paris). The Black Label collection will be very elegant, chic European-style lingerie that will cost 90 percent less than other high-end luxury brands.
"This new category of extremely high-end designed lingerie for extremely low prices will definitely revolutionize the industry," Rosen said. "Partners and VIP customers who had the chance to preview the Black Label Collection were totally amazed and we were met with disbelief over this new category of lingerie.”
Rosed added that the line has been called “the most exciting thing to happen to the lingerie industry in a very long time.”
Also at the recent ILS in Las Vegas, Baci Lingerie celebrated the premiere of the new Baci Lingerie Black Label promotion trailer with exclusive partners and VIP customers.
“Instead of just putting some lingerie movies together, a famous video clip director designed this promotional trailer in a five-minute video showing the vision and direction of the Baci Lingerie Black Label Collection," Rosen said.
The trailer will be available for worldwide release at the January show in Paris and will be available in English, French, Russian, Chinese, German, Italian, Scandinavian, Dutch and Spanish.
Baci Lingerie is looking forward to meeting new partners and developing new relationship at the Venus show and other upcoming shows. For more information, contact Baci Lingerie at [email protected].
